Swimming Pool Customers Plunge into Online

With the ever decreasing economic market we currently live in we’re noticing a big shift in the way our customers buy from us at the moment. Historically there’s been a nice spread between online and shop sales when it comes to our swimming pool product lines but we now seem to be seeing a steady shift towards online as people tighten their purse strings and shop for the best bargain. Upon looking at some stats this week we showed there is massive growth in the online market in general which is being aided by the credit crunch:

“Business using Internet have grown 46% faster than those who haven’t”
American Business Journal 2008

“Internet shopping has increased by 38% compared with the same period in 2007”
IMRG September 2008

“UK e-commerce grew 3,600% between April 2000 – December 2006”
IMRG 2008

Clearly the way forward in the swimming pool industry is to remain strong with an online shop and prices which are as competitive as possible. Here at 1st Direct we invest all that we have into stocking the products you want at the best prices available to us.